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Direct, custom communication gets the right information to the right person and delivers a sense of commitment. Personalizing emails, updates, and documents illustrate value to your shareholder as an individual, not just a number.
What investors ultimately want is a return on their investment, but focusing on an “exit strategy” distracts from growing the business. Allowing shareholders to buy and sell shares on their own timeline allows you to focus on what’s most important.
Greater transparency leads to higher engagement and loyalty. There’s no need to muddy the waters when it comes to equity. Allow your shareholders to have more insight into the value of their equity and, in turn, a closer connection to your company.
Important company documents and timely updates are often posted across any number of places. A single, secure hub to store and access this information will save you and your shareholders time and reduce stress.
Clear views into the value of their equity help shareholders feel connected to the growth and success of your company. Mixed with personal communications and greater transparency, your shareholders will delight hearing from you than more than when you just need capital.