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From day one, we partner with you. Whether fundraising, enabling employee ownership, or communicating with shareholders, we will be with you every step of the way.
Companies are including equity in a job offer more and more. However, employees have a hard time understanding their equity's value. By providing more transparency and showing that there’s a way to monetize it, employees focus more on contributing to company growth.
Even if the current value of an employee’s equity is considered low, showing a valuation history and discussing metrics leading to higher valuations helps employees align with company objectives. Growth in valuation will lead to an appreciation of what it takes to ensure success for themselves and the company.
Employees should have realistic expectations in terms of how long success takes. Providing frequent updates on performance and encouraging perseverance strengthens company culture and resilience.
Along with encouraging long-term thinking, vesting schedules reward employee loyalty and discourage turnover. Stating this incentive upfront establishes common expectations.
Employees often ask to forego shorter-term benefits and invest their time and energy into the company’s vision. Providing liquidity, even partially, reduces stress associated with life events or emergencies and allows more time to focus on continuing to company growth.