Graham McConnell, CEO and co-founder of Nth Round, recently hosted a webinar presenting best practices for giving powerful shareholder updates using video within their equity management platform (EMP).
“Videos are great for delivering fast and personalized messages. They’re easier to produce than a normal [shareholder] update, and they’re easier to consume,” said Graham.
The webinar, How to Communicate with Shareholders using Video, defined the strategy to:
During the Q&A, moderated by Andrew Devlin, marketing manager at Nth Round, an attendee asked, “What if I have negative or bad news to give shareholders? [Is it worth using video to update my investors?]”
Graham answered that video helps give authenticity to a business owner’s update; even if negative, it is important to mention the ways in which those negative issues are being addressed. By using video, Graham suggested, you give yourself much more credibility.
Other key takeaways from the webinar about giving shareholder updates:
To learn more please visit the shareholder updates page at nthround.com.
Graham is an entrepreneur with strong passions in finance and technology, especially software development, cyber-security, and blockchain protocols. After stints at TA Instruments and Savana, Inc., Graham joined Relay Network, where he served as product owner, managing priorities for a team of twelve software developers and test engineers. Drawn to finance, Graham then joined AJO Partners ($25B AUM), a top-tier quantitative investment firm, where he oversaw software development. Today Graham runs all aspects of Nth Round operations: from product development, to sales and marketing, to customer support.