Video Makes Shareholder Communications More Personal During Crisis

By:
Graham McConnell
Video Makes Shareholder Communications More Personal During Crisis

When faced with challenging circumstances, market volatility and uncertainty, for example, consumers are worried, stressed, and fearful of unknowns. During times of global crisis, it is critical for business owners to effectively communicate with their employees, shareholders, and investors.

But how best to do it? A group email could work, but results in impersonal communications to individuals with specific concerns and questions. Boilerplate emails also seem like an all-too-familiar approach in what may be a uniquely difficult moment. An in-person meeting is certainly a good way to address issues one-on-one, but what if you have multiple people to meet with such as fifty shareholders or more? That’s a lot of time, money and effort to invest.

A better solution is a timely, transparent, and cost-effective solution to get in front of shareholder concerns. Fortunately, there are platforms already available using video.

Using video to record and provide a shareholder update creates a personal touchpoint instilling confidence.

  1. Transparent. Sending a video update sends a clear message to shareholders. From facial queues to the tone of your voice, a video creates a personal contact that shareholders will literally see and relate.
  2. Cost-Effective. Equity management platforms like Nth Round have the ability to include video messages from recording systems native to your computer for businesses of all sizes.
  3. Timely. It is more convenient to take time and develop a few talking points before hitting record than developing a sophisticated, lengthy email. The speed of getting a personal recording to shareholders saves a lot of time and will go a long way to providing peace of mind.
  4. Proven. Videos are increasingly becoming the way shareholders want to consume information. In a recent report, over 50% of consumers preferred video as a medium of communication! Sending a video message to shareholders is a genuine way to provide strong communication that isn’t a run-of-the-mill email.

WIth an equity management platform such as Nth Round, private business owners use shareholder communications in a more personal way. Nth Round provides ways to send and share personalized emails and video updates to your shareholders from within a single, secure environment. Features include custom tagging and filters to segment shareholders in order to get the right message to the right people. 

Read more about shareholder communications using video updates at Nthround.com.

Graham McConnell

Graham is an entrepreneur with strong passions in finance and technology, especially software development, cyber-security, and blockchain protocols. After stints at TA Instruments and Savana, Inc., Graham joined Relay Network, where he served as product owner, managing priorities for a team of twelve software developers and test engineers. Drawn to finance, Graham then joined AJO Partners ($25B AUM), a top-tier quantitative investment firm, where he oversaw software development. Today Graham runs all aspects of Nth Round operations: from product development, to sales and marketing, to customer support.