When faced with challenging circumstances, market volatility and uncertainty, for example, consumers are worried, stressed, and fearful of unknowns. During times of global crisis, it is critical for business owners to effectively communicate with their employees, shareholders, and investors.
But how best to do it? A group email could work, but results in impersonal communications to individuals with specific concerns and questions. Boilerplate emails also seem like an all-too-familiar approach in what may be a uniquely difficult moment. An in-person meeting is certainly a good way to address issues one-on-one, but what if you have multiple people to meet with such as fifty shareholders or more? That’s a lot of time, money and effort to invest.
A better solution is a timely, transparent, and cost-effective solution to get in front of shareholder concerns. Fortunately, there are platforms already available using video.
Using video to record and provide a shareholder update creates a personal touchpoint instilling confidence.
WIth an equity management platform such as Nth Round, private business owners use shareholder communications in a more personal way. Nth Round provides ways to send and share personalized emails and video updates to your shareholders from within a single, secure environment. Features include custom tagging and filters to segment shareholders in order to get the right message to the right people.
Read more about shareholder communications using video updates at Nthround.com.